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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5810.H44
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b
Item number
A319 2014
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Hegarty, John,
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d
Dates associated with a name
1944-
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240 -UNIFORM TITLE
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a
Uniform title
Hegarty on advertising : turning intelligence into magic.
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245 -TITLE STATEMENT
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h
Medium
BOOK
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a
Title
Reklam :
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b
Remainder of title
zekayı sihre dönüştürmek /
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c
Statement of responsibility, etc
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
MediaCat Kitapları,
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c
Date of publication, distribution, etc
2014.
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300 -PHYSICAL DESCRIPTION
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a
Extent
237 pages :
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b
Other physical details
illustrations (some color) ;
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c
Dimensions
25 cm.
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490 -SERIES STATEMENT
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6
Linkage
MediaCat Kitapları
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500 -GENERAL NOTE
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a
General note
Original title: Hegarty on advertising : turning intelligence into magic.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising executives
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising agencies
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Büyükdevrim Özçelik, İclal.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Ozkan, Pelin.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Türk, Yavuz.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Akman, Zeynep Hale.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Altun Çakıroğlu, Sena.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
MediaCat Kitapları.
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