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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
95022571
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-9122523 (alk. paper-)
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.2
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b
Item number
.K53 1996
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/3
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kinnear, Thomas C.,
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d
Dates associated with a name
1943-
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245 -TITLE STATEMENT
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a
Title
Marketing research :
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b
Remainder of title
an applied approach /
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c
Statement of responsibility, etc
Thomas C. Kinnear, James R. Taylor.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
c1996.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxii, 888 p. :
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b
Other physical details
ill. (some col.), maps ;
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c
Dimensions
24 cm. +
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
McGraw-Hill series in marketing
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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538 -SYSTEM DETAILS NOTE
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a
System details note
System requirements for accompanying computer disk: IBM and compatible computers.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Taylor, James R.
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d
Dates associated with a name
1938-
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856 -ELECTRONIC LOCATION AND ACCESS
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856 -ELECTRONIC LOCATION AND ACCESS
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