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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.K685 2018
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip,
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d
Dates associated with a name
1931-
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245 -TITLE STATEMENT
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a
Title
Pazarlama yönetimi/
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c
Statement of responsibility, etc
Philip Kotler ; translated from the English by İbrahim Kırcova.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul:
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b
Name of publisher, distributor, etc
Beta Yayınları,
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c
Date of publication, distribution, etc
2018.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xlviii, 686 p.:
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b
Other physical details
ill. ;
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c
Dimensions
28 cm.
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490 -SERIES STATEMENT
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a
Series statement
Beta Yayınları;
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v
Volume number/sequential designation
3470.
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a
Series statement
İşletme-Ekonomi Dizisi;
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v
Volume number/sequential designation
834.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
Beta Yayınları;
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
İşletme-Ekonomi Dizisi (Beta Yayınları);
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