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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
TX911.3.M3
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b
Item number
K68 2006
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
647.94/098/8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip,
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d
Dates associated with a name
1931-
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245 -TITLE STATEMENT
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a
Title
Marketing for hospitality and tourism /
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c
Statement of responsibility, etc
Philip Kotler, John T. Bowen, James C. Makens.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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c
Date of publication, distribution, etc
2006.
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a
Place of publication, distribution, etc
Upper Saddle River, NJ :
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b
Name of publisher, distributor, etc
Pearson Prentice Hall,
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxiv, 932 p. :
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b
Other physical details
col. ill. ;
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c
Dimensions
26 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Tourism
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Hospitality industry
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Makens, James C.,
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d
Dates associated with a name
1948-
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Bowen, John T.
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856 -ELECTRONIC LOCATION AND ACCESS
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