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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
TX911.3
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b
Item number
K68 1996
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip,
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d
Dates associated with a name
1931-
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245 -TITLE STATEMENT
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a
Title
Marketing For Hospitality And Tourism /
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c
Statement of responsibility, etc
Philip Kotler
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h
Medium
BOOK
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300 -PHYSICAL DESCRIPTION
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a
Extent
800p.
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b
Other physical details
ill. (chiefly col.) ;
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500 -GENERAL NOTE
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a
General note
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Tourism
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Hospitality industry
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Makens, James C.,
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d
Dates associated with a name
1948-
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Bowen, John,
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d
Dates associated with a name
1924-
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