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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
978-04-70547816 (pbk.-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-470-547812 (pbk.-)
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.1265
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b
Item number
.S393 2010
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8/72
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Scott, David Meerman.
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245 -TITLE STATEMENT
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a
Title
The new rules of marketing and PR :
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b
Remainder of title
how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /
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c
Statement of responsibility, etc
David Meerman Scott.
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h
Medium
BOOK
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
New rules of marketing and public relations.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Hoboken, N.J. :
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b
Name of publisher, distributor, etc
John Wiley & Sons,
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c
Date of publication, distribution, etc
2010.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxx, 289 p. ;
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c
Dimensions
23 cm.
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500 -GENERAL NOTE
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Internet marketing.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Public relations.
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