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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
87026847
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-0841837 (pbk.) -:
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.R3634 1988
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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245 -TITLE STATEMENT
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a
Title
Readings in marketing management from the European journal of marketing /
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c
Statement of responsibility, etc
edited by Gordon E. Greenley, David Shipley.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London ;
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a
Place of publication, distribution, etc
New York :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
c1988.
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300 -PHYSICAL DESCRIPTION
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a
Extent
vii, 326 p. :
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b
Other physical details
ill. ;
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c
Dimensions
25 cm.
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500 -GENERAL NOTE
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a
General note
Half title: Readings in marketing management.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographies.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
Readings in marketing management.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Greenley, Gordon E.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Shipley, David,
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d
Dates associated with a name
1963-
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