- Includes bibliographical references (p. 167-168) and index. - Foreword: You Are What You Write / Charles Rubin -- Introduction: Three Reasons You Need This Book Today -- 1. Five Basic Ways to Grab Attention in CyberSpace -- 2. What Is Your "USP"? -- 3. The New Way to CyberWrite a Persuasive E-Sales Letter -- 4. How Would Mark Twain Handle E-Writing? -- 5. The 1903 Secret for Making Millions Online -- 6. Net-Advertorials: How to Tell and Sell Your Story Online -- 7. How to Write a CyberAd -- 8. How to Turbocharge Your CyberWriting -- 9. The "Drip System" of CyberSpace -- 10. What to Do If You're Flamed -- Epilogue: Quick Solutions to CyberWriting's Three Biggest Problems -- App. General Resources -- App. Media Contacts -- App. Common Emoticons.
Yeniboğaziçi Grand LibraryN/A (HF4515.1265 .V58 1997)
General Collection
Gifted by: City of Sydney Library
NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC This software is developed by NEU Library and it is based on Koha OSS
conforms to MARC21 library data transfer rules.