- Includes bibliographical references and index. - I: Foundations -- The world of public relations -- Analyzing case studies -- II: Internal communication -- Employee relations -- Member relations -- Investor relations -- III: External communication -- Media relations -- Community relations -- Consumer relations -- Business-to-business relations -- Cross-cultural and international relations -- IV: The social environment -- Ethics and social responsibility -- Political and public policy communication -- Crisis communications -- Cyber-relations -- Public relations society of America member code of ethics.
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