- Includes bibliographical references and index. - Pt. 1 Introduction -- Ch. 1 A Preliminary Exploration -- Pt. 2 External Environments -- Ch. 2 Economic Environments -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 3 Social Environments -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 4 Casino Management and Politics -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 5 Legal Environments -- Vignette: The European Casino: The Way Things Were Meant to Be? -- Pt. 3 External Environmental Influences -- Ch. 6 Consumer Behavior -- Vignette: Korea -- Ch. 7 Development of Corporate Culture and Technology -- Ch. 8 Historical Development Reflects the Changing Competitive Environment -- Vignette: The Impact of Native American Gaming -- Pt. 4 Internal Control -- Ch. 9 Product: Games and Statistics -- Vignette: Pachinko in Japan -- Ch. 10 Product: Organization -- Vignette: Interview with Thomas Kelly, Casino Surveillance Technician -- Ch. 11 Pricing: Revenue Control -- Ch. 12 Pricing: Comps and Credit -- Ch. 13 Location and Transportation -- Ch. 14 Promotions -- Vignette: An Early Harrah's Advertising Campaign: Harrah's Entertainment Treasure Hunt Promotion -- Pt. 5 Future.
University of Kyrenia Grand Library1st Floor (HV6711 .H376 2008)
University Of Kyrenia
Gifted by: Saydam Berberoğlu ve Kardeşi Ltd.
6478348326
Item available
University of Kyrenia Grand Library1st Floor (HV6711 .H376 2008)
University Of Kyrenia
Gifted by: Saydam Berberoğlu ve Kardeşi Ltd.
7344348478
Item available
University of Kyrenia Grand Library2nd Floor (HV6711 .H376 2008)
University Of Kyrenia
Gifted by:
7338524742
Item available
University of Kyrenia Grand LibraryGrnd. Floor (HV6711 .H376 2008)
General Collection
Gifted by:
NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC This software is developed by NEU Library and it is based on Koha OSS
conforms to MARC21 library data transfer rules.