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Permission marketing : (Godin, Seth.)
Bibliographical information (record 276552)
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Permission marketing :
Subtitle:
 turning strangers into friends, and friends into customers /
Author:
 Godin, Seth. Search Author in Amazon Books

Publisher:
Simon & Schuster,
ISBN:
 0684856360
Edition:
 1999.
Classification:
 HF5415.55
Dewey:
 658.8
Detailed notes
    - Includes index.
    - Foreword / Don Peppers -- 1. The Marketing Crisis That Money Won't Solve -- 2. Permission Marketing - The Way to Make Advertising Work Again -- 3. The Evolution of Mass Advertising -- 4. Getting Started - Focus on Share of Customer, Not Market Share -- 5. How Frequency Builds Trust and Permission Facilities Frequency -- 6. The Five Levels of Permission -- 7. Working with Permission as a Commodity -- 8. Everything You Know About Marketing on the Web Is Wrong! -- 9. Permission Marketing in the Context of the Web -- 10. Case Studies -- 11. How to Evaluate a Permission Marketing Program -- 12. The Permission FAQ.
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Status
Library
Section
6623515372
Item available
NEU Grand LibraryGrnd. Floor (HF5415.55 .G63 1999)
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